Product Design is the strategic heart of a great digital product. Here, at our software factory, we don’t just develop systems — we build products from the ground up, with a strong focus on business goals, user needs, and technical feasibility.
What Product Design is (in practice)
Product Design goes far beyond a beautiful interface. It is the complete process of:
Understanding the real problem of both the user and the business.
Clearly defining what the product needs to solve (and, just as importantly, what it does not need to do).
Validating ideas before writing a single line of code.
Creating MVPs (Minimum Viable Products) that test value and usability hypotheses.
It is the Product Designer who translates “we need an app” into “we need a flow that reduces customer support handling time by 70%” or “a dashboard that helps managers make decisions in seconds.”
The Product Design process in our software factory
Our way of working is iterative, collaborative, and results-driven:
Discovery and research
Interviews with users, stakeholders, and business teams.
Market, competitor, and existing journey analysis.
Mapping real pain points, desires, and friction areas.
Product definition
Clear definition of the problem, target audience, and business objectives.
Feature prioritization (what is essential, what comes later).
Creation of roadmaps, KPIs, and product success criteria.
Ideation and prototyping
Solution-focused brainstorming, not technology-driven discussions.
Creation of wireframes, user flows, and low- and high-fidelity prototypes.
Fast validation with real users (usability tests and interviews).
Design and delivery
UI aligned with the brand, focused on usability, accessibility, and consistency.
Creation of design systems and reusable component libraries.
Close partnership with developers and QA to ensure the delivered product matches the planned value.
Monitoring and iteration
Collection of real usage data (analytics, NPS, churn, conversion).
Continuous improvement cycles based on evidence.
Adjustments to features, flows, and interfaces to maximize product impact.
Why Product Design is critical in a software factory
Turns demands into real value, not just “done” tasks.
Reduces rework by validating before building at scale.
Aligns the entire team (business, product, design, tech) around a shared vision.
Ensures the product delivers not only features, but measurable results.
Result: products people actually want to use
Here, software is not just code. It’s a product that is thoughtfully designed, tested, validated, and continuously optimized to deliver real value — from the first click to true business transformation.